# SafeMyCrypto: logo pack

Every file here is derived from the logo of safemycrypto.com (`images/logo.svg`), so the
shapes match the site exactly. The lettering is outlines: no font is needed to open the SVGs. The PNGs
have a transparent background, except the icons, where the tile is the background.

The current version of this pack, with colours, texts and banners: https://safemycrypto.com/media

## Files

| Variant | What it is | Files | PNG sizes | Minimum size |
|---|---|---|---|---|
| **full** | The mark with the name. The default: use it wherever there is room. | `safemycrypto-full-{dark,light}` | 128, 256, 512 px high | Not narrower than 160 px. |
| **wordmark** | The name without the mark, for a line of partner names or a caption. | `safemycrypto-wordmark-{dark,light}` | 128, 256, 512 px high | Not narrower than 120 px. |
| **mark** | The sign on its own, where the name is already written next to it. | `safemycrypto-mark-{dark,light}` | 128, 256, 512 px high | Not lower than 20 px. |
| **icon** | The mark on a square tile, for avatars, app icons and favicons. | `safemycrypto-icon-{dark,light}` | 32, 64, 128, 256, 512, 1024 px square | Not smaller than 16 px. |

- `svg/` holds the vector files, `png/` the bitmaps. For any other size, scale the SVG.
- `dark` means **for dark backgrounds**: white artwork. `light` means **for light backgrounds**:
  graphite artwork.
- PNG names end in the size: `-128h`, `-256h`, `-512h` are heights in pixels; the icon's `-32` to
  `-1024` are the side of the square.
- The letters SAFE and CRYPTO are at 60 % opacity, as in the site's logo, so they take a little of the
  colour they sit on. Use the logo on a plain dark or plain light background.

## Palette

| Colour | HEX | RGB | Where it is used |
|---|---|---|---|
| Black | `#020403` | `rgb(2, 4, 3)` | Page background |
| Graphite | `#171717` | `rgb(23, 23, 23)` | Header, footer, icon tile, the logo on light backgrounds |
| Panel | `#131815` | `rgb(19, 24, 21)` | Cards |
| Off-white | `#F2F1EF` | `rgb(242, 241, 239)` | Text and buttons on dark |
| White | `#FFFFFF` | `rgb(255, 255, 255)` | The logo on dark backgrounds |
| Grey | `#929291` | `rgb(146, 146, 145)` | Secondary text |

## Typefaces

- **Golos Text**: headings. Regular 400, Bold 700. https://fonts.google.com/specimen/Golos+Text
- **Inter**: text, buttons and labels. Regular 400, Medium 500, Bold 700. https://fonts.google.com/specimen/Inter

The logotype is drawn, not typed: do not set the name in a typeface and use it as a logo.

## Name

- Write **SafeMyCrypto**. One word, with a capital S, M and C.
- Do not write: Safe My Crypto, Safemycrypto, Safe-My-Crypto, SMC.
- The company is Safe My Crypto Limited. The brand is always one word.
- The Telegram bot is @SafeMyCrypto_bot (https://t.me/SafeMyCrypto_bot).

## Usage

These files may be used to refer to SafeMyCrypto: in an article, a review, a partner list or a link to the bot. Any other use needs written permission.

Do:

- Use the files as they are, downloaded from safemycrypto.com/media.
- Pick the version made for your background: white on dark, graphite on light.
- Keep clear space on every side at least as high as the letters of the name.
- Respect the minimum size given for each version; below it, use the mark or the icon.
- Write the name as one word: SafeMyCrypto.

Do not:

- Recolour the logo or put it on a background where it is hard to read.
- Stretch, squeeze, rotate or crop it.
- Add shadows, outlines, gradients or other effects.
- Redraw the lettering or set the name in another typeface as a logo.
- Suggest a partnership, sponsorship or endorsement that does not exist.
- Use the name or the logo in a domain, a company or product name, or a social media handle.

SafeMyCrypto may change these terms or withdraw the permission to use the files at any time. If you do not agree with the terms, do not use the files.

## Contact

add@safemycrypto.com · Telegram @SafeMyCrypto_bot